Cracking the Code on Menu Pricing: Are Your Prices Really Right?

Pricing Isn’t Just About Covering Costs—It’s a Strategy Setting the right menu prices is a balancing act. Charge too much, and customers hesitate; charge too little, and your margins evaporate. But pricing isn’t just about survival—it’s about making sure your restaurant thrives. The challenge? Understanding what customers are willing to pay while ensuring you still […]