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Tracking Marketing ROI for Restaurant Loyalty Programs: How Restaurant Owners Know What’s Working
The Loyalty Program Problem No One Likes to Admit Loyalty programs feel comforting. Guests earn points, phones buzz with rewards, and Friday night looks busy. Honestly, it feels like success. A full dining room reassures you that something is working. But here’s the quiet question many restaurant owners avoid: is the program actually paying for itself? That’s where Tracking Marketing ROI for Restaurant Loyalty Programs becomes less about marketing jargon and more about survival math. Because busy doesn’t always mean profitable. And repeat visits don’t always mean incremental revenue. Sometimes it just means discounts landed at the right moment. What “Return” Really Means When Food Is Involved Marketing return in restaurants isn’t as tidy as it looks in spreadsheets. You’re not selling software. You’re selling time, experience, and habit—wrapped in thin margins. A free entrée might bring someone back, but
Recent Scale CPA Articles
Sales Mix Analysis for Multi-Channel F&B Operators: How Restaurants Find Real Profit
Sales Mix Analysis for Multi-Channel F&B Operators: What Your Numbers Are Trying to Tell You Running a restaurant used to mean worrying about the dining room. Now? It’s the dining room, the app, the third-party tablet screaming for attention, and the pickup shelf that somehow never looks neat. You know what? That complexity isn’t just operational—it’s baked right into your numbers. For small restaurant owners juggling dine-in, delivery, and takeout,
Managing Beverage Cost Variance in Craft Cocktail Programs: A Practical Guide for Restaurant Owners
When the Numbers Don’t Match the Pour You look at last month’s P&L, then at your bar on a Friday night. The place is buzzing. Cocktails are flying. Guests are happy. So why does the beverage margin feel… off? That disconnect is common, especially in craft-driven programs where creativity runs the show. Managing Beverage Cost Variance in Craft Cocktail Programs isn’t about squeezing bartenders or stripping personality from the menu.
Accounting for Kitchen Buildouts and Leasehold Improvements: A Practical Guide for Restaurant Owners
The Real Cost of Building a Kitchen Opening a restaurant is electric. The smells of fresh paint, the hum of new equipment, the clatter of contractors arguing over outlet placement. It feels like progress. But once the dust settles and invoices stack up, reality creeps in. All that money didn’t just disappear—it landed somewhere in your books. And how it lands matters more than most owners expect. That’s where Accounting