Maximizing Profitability: The Importance of Gross Margin for Ecommerce Businesses

Are you an ecommerce business owner trying to understand your financial health and improve your profitability? Look no further than gross margin, a key performance indicator (KPI) that measures the profitability of each product or service sold. Gross margin is the difference between revenue and the cost of goods sold (COGS) divided by revenue. Essentially, […]